So if you reading this its probably you have a website and a lot of questions with it. So don’t worry, being in this field for the past 4 years. I understand you are not all alone, it becomes difficult to understand and also it can be confusing a lot of times.
I know SEO being a very big topic but as we know taking smaller steps would help us achieve big targets in the later stages. So I have noted some of the basic steps to improve the site’s visibility with the major search engines like Google, Bing, Yandex, Ask, Yahoo, etc. It can be used as a handy guide to answer questions about on-page SEO Elements.
Time needed: 45 minutes.
Understand the Impact of each element how to use and how Google SERP uses it.
- How does Title Tag Impact SEO?
Your title tag (also called the Meta title tag) is just what it sounds like — a quick, at-a-glance summary of what people can expect from your website’s page. You want the contents of your title tag to be spot-on because it displays in three important places: in the browser’s title bar, in the browser’s tab title bar, and as the title of your listing in search engine results.
Your title tag should contain the main keywords for the page, with the primary keyword listed first in the tag. The earlier in the tag your keywords display, the better. All told, keep the maximum length of your keyword tag fewer than 65 characters.
Need help finding the right keywords to target on your page? Use Search Engine Visibility’s keyword generator to pinpoint keywords and check out search trends for your selection.
How Your Visitors See It
How Search Engines Use It - How Description Tag Impact SEO?
The description tag (also called the Meta description tag) contains information most search engines display below your website link in the results list. Its main purpose is to provide an accurate description so people know what your site is about. Your description should entice people to select your site from all the sites returned, so make sure the content is both interesting and informative.
Every page on your website needs a unique description tag that contains the keywords for the page. Be sure to keep your descriptions less than 250 characters, and avoid non-alphanumeric characters (stick to letters and numbers).
How Search Engines Use It - How H1 Header Tag impact SEO?
Each page of your website should include one (and only one) H1 header tag to tell visitors what the page is about. Your H1 tag should be brief — no longer than a short sentence — and include the page’s most important keywords. Make sure the content for your H1 tag is unique for every page in your website. The text in your H1 tag displays in your page header, but it does not display with your site in search results.
We recommend that your title and H1 tags for the same page differ slightly, but still get the same idea across. Search engines won’t penalize your site’s SEO if they’re exactly the same. It can actually be beneficial if they’re different.
NOTE: If you’re using a content management system such as WordPress®, Joomla!®, or Drupal®, check to see if your title and H1 tags are the same by default and, if so, change that setting.
How Visitors See It - How Page Content impact SEO?
The content on your website’s pages — the visitor-facing text — plays an important role in search engine optimization. Search engines might use snippets of text from your page if it doesn’t contain a description tag, or in some situations the search engine might display page content that is more relevant to a user’s search. See How Search Engines Use It for an example. In addition to being well-written and informative, your content should also:
* Use page keywords often
* Be updated frequently (at least once every few weeks)
* Include between 300 and 700 words
* Contain original material that isn’t duplicated across multiple pages
* Avoid long blocks of text (1-4 sentences per paragraph, ideally)
* Favor shorter sentences (10 words or fewer)
* Incorporate both bulleted (unordered) and numbered (ordered) lists, where appropriate
Also, it’s always a good idea to check your text’s spelling and grammar.
How Visitors See It
How Search Engines Use It
In some circumstances, search engines might display snippets of your page content rather than content from the page’s description tag. - How Internal Linking impacts SEO?
As you already know we have been struggling hard for pageviews so internal linking via tag or a hyperlink will help you grow more than 30% of your page links and this works better if you have a news website and the user is already interested in one topic and that hyperlink helps the user to get more related article and eventually helps in increasing the screen on time on the website
- How Navigation impact SEO?
Navigation involves both external links to other websites and internal links to other pages within your site. Making your navigation SEO friendly ensures that search engine spiders will scan all of your pages. If a search engine can’t find a particular page, no matter how optimized the page is, it won’t be listed by search engines.
Search engines can’t read Flash® or JavaScript® navigation, so avoid using it. Also, many search engines won’t crawl more than 150 links on a particular page.
Always format your anchor tags correctly and try to use keywords in your anchor text when possible.
NOTE: Some search engines display links to additional pages below the first listing. The links are to pages the search engine determines to be most relevant. You cannot guarantee which links display, but adding consistent navigation is a good way to help. In the example below, the search engine results display two relevant pages from the site’s navigation — Contact Us and Register.
How Visitors See It
How Search Engines Use It - How Sitemap impact SEO?
A site map is a file that lists all the URLs on your website (for pages, files, images, and everything else) that search engines use as a map for crawling your site. Your site map should live in the root or top-level directory for your website’s files, so the URL for it might look something like this: https://www.itedvantage.com/sitemap.xml.
You can create your site map using a variety of formats, such as XML, HTML, or RSS. Depending on the format you use, you can include a few details (metadata) with each URL, such as the last modified date, the change frequency, or the priority.
Search Engine Visibility creates an XML site map file customized with your selections. For more information, see sitemaps.org. - How Keyword Density impact SEO?
Keyword density refers to the percentage of times a keyword or phrase appears on a Web page compared to the total number of words on the page. For example, if a keyword occurs 12 times on a Web page with 400 words, the keyword density is 3 percent. While search engines don’t necessarily use keyword density as a ranking factor, you can use it to make sure that you’re incorporating keywords into your Web page content. Keywords in your content is an indication that your Web page is relevant to people’s Web searches.
The best practice is to incorporate your keywords and variations on those keywords (i.e., “dome tent,” “dome,” “tent,”) as many times as you would naturally in your content. If you’re writing quality content that people want to read, this should happen without much effort.
How Visitors See It
How Search Engines Use It - How Robot.txt impact SEO?
A robots.txt file tells search engines which pages, directories, or file types in your site to avoid scanning. You really only need a robots.txt file if your site contains stuff you don’t want search engines to index, or if you want to block specific search engines.
Your robots.txt file should live in the root or top-level directory for your website’s files. Because your robots.txt is a public file, take care not to include any private or proprietary information in it. - How Image Tag impact SEO?
Both search engines and people value web pages that use a combination of images and text, since it’s seen as a sign of quality, engaging content. The image tag is an important way to improve that value through search engine optimization since it helps search engines understand your images. That’s right, your textual content isn’t the only information that search engines use to evaluate your site.
If you use the image tag effectively, your images can show up in image search results and in blended search results that show images, news, places, and web pages on a single page.
To get the most SEO mileage out of your images, it’s important to include keywords in your image filename, alt attributes, and title attributes. Doing so helps your images rank in image searches and can also help that page rank for keywords.
Image Filename
Use a logical filename. Search engines can’t tell much about your images from the filenames if they’re simply numbered or use some other non-specific naming format. Filenames should describe the image and use keywords. For example, if you sell tents, naming a file tent5473.jpg is not helpful, since you probably sell many tents. Include more information, such as two-person-dome-tent-green-P5473.jpg.
Alt Attributes
Always add the ALT attribute to the IMG tag; it’s the more important image attribute to search engines. Adding the ALT attribute provides search engines with more information about what the image is and helps that image and page rank for particular keywords.
Title Attributes
The title attribute can provide important information to users since many browsers display it as a tooltip on mouseover. Be sure to include an accurate title for your image and include keywords for this attribute.
How Your Visitors See It
How Search Engines Use It
So as you see SEO is just handling the basic steps while writing a blog post or making a page you can use Yoast SEO Plugin on WordPress Plugin and use any other Plugin that helps you generate a lots of automated steps without having in dept knowledge on SEO SERP.
Also Read: What factors are affecting On-Page SEO
If you have any queries feel free to drop in a comment and also share with those who need it.
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